The pandemic

In March 2020, the pandemic struck Iceland (and the rest of the world) and people were asked to stay at home. Pictures of Sómi cheered up friends and acquaintances around the world during these strange times, as I had ample time to photograph and post on social media.

Very few tourists visited us at home this fateful year, but Sómi charmed everyone who came to the farm.

Various marketing efforts were made for our tourist business at Lýtingsstaðir in the summer of 2020, and Sómi played a role in all of them.

Gradually, the idea sparked to do more with the subject of the Icelandic sheepdog, but first, I wanted to familiarize myself better with the dog's environment in Iceland. Not easy during a pandemic, but social media provided opportunities to meet other owners and breeders of the Icelandic sheepdog in Iceland. There was also a lot of education through online lectures.